During the Mobile 2.0 Europe – openIDEAS conference in Europe this week, Rovio’s Peter Vesterbacka said that the smash hit game Angry Birds is now downloaded more than one million times per day. Rovio has said that before — in October 2010 the firm proclaimed that the Android version was downloaded 2 million times in 2 days— but it’s certainly a feat for that trend to continue 8 months later.
Vesterbacka attributed the game’s runaway success to strong branding, but we also think it’s due to Rovio’s consistent game updates and continued drive to get the game on nearly every mobile platform, including iOS, Android, webOS, and soon Windows Phone.
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